GCMM is preparing to launch a Mega City Media Campaign in Ethiopia for 2027 in partnership with local churches and Christian organizations. Centred in Addis Ababa, the campaign is being developed to share the Gospel in several languages and through a wide range of media. Prayer and financial support are already an important part of these preparations.

Long before the first campaign program reaches a viewer, many essential steps need to be taken. Partners are brought together, content is prepared, translations are completed, the necessary technical systems are put in place, and plans are made with local churches how to respond to those who want to learn more after hearing the message.

GCMM and partners in Ethiopia have already started building the foundation for this campaign since the beginning of this year.

Ethiopia market

Sharing the Gospel in the Language of the Heart

Ethiopia is home to many peoples and languages, and this diversity is being considered from the very beginning. Materials are being prepared at the very least in Amharic, Oromo, Tigrinya, and Somali.

Language is central to the campaign, and these language choices are directly connected to the purpose of the mission. The message of the Gospel needs to be understandable to the people we are seeking to reach. That is why local knowledge of language, culture, and everyday life is so important.

In addition to television, plans include social media, YouTube, Telegram, and printed materials. Each medium offers different opportunities to reach people and invite them to discover the Christian faith.

Mursi woman in southern Ethiopia wearing a large lip plate and horn ear ornaments, with a woven basket on her head

Every person is precious to God. Among the many peoples and languages of Ethiopia, our goal remains the same: that everyone would have the opportunity to hear the Gospel in their own language.

Local Churches To Carry the Mission Forward

Interest sparked through media needs to be followed by personal connection. Local churches will play a vital role in connecting personally with those who respond to the campaign—listening and welcoming them into Christian fellowship, and helping them grow in their faith.

This gives the preparations underway an even deeper significance. We are not only preparing broadcasts and media content; we are also building the capacity to listen, care, and walk alongside those who respond.

Jesus’ Great Commission at the end of Matthew’s Gospel includes both reaching and teaching all nations. The Ethiopia campaign seeks to serve both purposes: helping people hear the Gospel and find a community where their faith can grow.

Your Support Is Needed Today

Preparations today are not yet visible to the public as a finished campaign but are laying the foundation for everything that will follow. Without it, the campaign cannot take place. That is why friends who will commit to praying and supporting the work are needed now.

Please pray that the right partners will be found, for wisdom as content is being prepared, and for the practical details to come together successfully. Above all, pray for those who will hear about Jesus for the first time through this campaign.

We invite you to join us in building the Ethiopia campaign for Jesus.

Your financial support will help move these preparations forward, making it possible for the message of Jesus’ love to reach more people across Ethiopia.

Thank you for standing with GCMM in prayer and support as we prepare to take the Gospel to Ethiopia.