A Power to Change banner hangs over a street in Almaty, Kazakhstan.

Stories of Impact

Mega City Media Campaign In Kazakhstan

Almaty • February–March 2006 • Seven-week Media Campaign

Almaty, Kazakhstan — Mega City Media Campaign (2006)

In February–March 2006, the Mega City Media Campaign ran in Almaty as a seven-week prime-time television media campaign in partnership with local churches. Programs aired nightly on commercial channels, sharing the message, “God gives you the power to change,” and inviting viewers to take a next step.

Prior to the campaign, television executives were wary of how programs with strong Christian content would affect ratings on their channels. By week seven, the channels reported a sharp rise in viewership to previously unseen levels, attributing the rise to the campaign. Television executives were bewildered over the unexpected rise. The campaign programs quickly became the highlight of the broadcast schedule. Response flowed through a 24/7 call centre with 10 phone lines and trained counsellors who offered consultation, prayer, and a free Power to Change book. Across the campaign, 72 prime-time broadcasts reached 13.5 million people, and 4,100+ calls were registered and shared with churches for follow-up.

Power to Change banner over an Almaty street.

A banner stretched across a main street in Almaty promoted the Power to Change outreach, inviting people to call the 24/7 call centre for prayer, support, and a free book.

“God renewed our love!” Night after night, the on-screen call-in number invited viewers to call for consultation and prayer—and to receive a free Power to Change book.

“Jesus set me free!” Each night, the call-in number appeared on screen, encouraging people to call to receive the free Power to Change campaign book.

Call centre counsellors sit in numbered phone booths in Kazakhstan.

Call Center Support and Church Follow-Up Events

The call centre was designed to be a safe, immediate next step for anyone responding—staffed by trained counsellors who could listen carefully, offer prayer, and guide callers toward practical next steps. Calls were recorded so each conversation could be handled with care and continuity, and so people could be connected with local support rather than left on their own after a single phone call.

Call center counselors at phone cubicles.

Call centre counsellors meet with callers one-on-one, listening, offering prayer, and helping people take the next steps after responding to the outreach.

Call center desk with phone and follow-up materials.

A call centre counsellor reviews resources used to guide conversations—helping callers receive prayer, support, and clear next steps after they respond.

Call center phone and counselor taking notes.

A counsellor takes a call and records details for follow-up, with the Power to Change book and support materials close at hand.

A Midnight Call

Calls to the ministry varied widely. One midnight call involved a 43-year-old Afghan veteran preparing for suicide after his wife had run off and left him with their four children. Concerned by his unusual appearance—wearing white linen clothes, a shaved beard and hair—his neighbour persuaded him to call the ministry line. He called, and two counsellors were dispatched to his home. After a lengthy conversation, he knelt in prayer to receive the Lord as his Saviour—his life saved from certain death that night.

Call Centre Counsellor

Support a Mega City Campaign Today!Read Our Latest Update