Mega City Media Campaign in Egypt

In 2025, GCMM partnered with more than 350 churches for the Mega City Media Campaign in Egypt. The campaign featured 14 local testimonies from Egyptians whose stories were shared through campaign books, digital formats, and docu-drama video productions. More than 38,000 campaign books were distributed, including at the Cairo International Book Fair, helping local testimonies reach people through both print and digital media. In response to local restrictions, the campaign adopted a flexible approach, relying primarily on digital platforms to engage audiences and share its message. This created meaningful opportunities for people to explore faith privately, ask questions safely, and connect with the follow-up team. By the end of the reporting period, GCMM recorded 45 million impressions, 16 million views, 8,110 digital Bibles sent, and 6,500 people who responded to the message of Jesus through the campaign. 23,381 people were exploring faith in Christ—with ongoing follow-up and learning more about Christianity and Jesus.