Ethiopia’s Time Has Come

Apr 15, 2026

Ethiopia’s Time Has Come

Ethiopia has a population of 138 million. The largest ethnic groups are the Oromo and the Amhara. Over 40 percent of the population adheres to Coptic Christianity, while more than a third follow Islam. Ethiopia shares its borders with Eritrea and Djibouti to the north, Somalia to the east, Kenya to the south, and Sudan and South Sudan to the west.

At the beginning of 2026, extensive preparations began for a large-scale urban media campaign in Ethiopia’s capital, Addis Ababa. The campaign is expected to reach more than 100 million Ethiopians.

A key supporter of the campaign preparations will be a member of an evangelical church in Addis Ababa—the Prime Minister of Ethiopia.

GCMM representatives and local partners gather around a table as two people sign partnership documents during a formal meeting.

In March, a letter of intent for the Ethiopia Mega City Campaign was officially signed, and preparations began that very day. Representing GCMM in signing and witnessing the agreement were Hannu Haukka, Executive Director; and Kenneth Grönroos, GCMM Chairman Emeritus of the board. Lord willing, the Mega City Campaign will begin towards the end of the year.

A campaign book featuring Ethiopians’ stories of transformed lives will be published in Amharic, Oromo, Tigrinya, and Somali.

In Ethiopia, 3,000 churches have joined the campaign prayer network. Prayer is central to every campaign and is the “DNA” of each Mega City Media Campaign outreach. The churches are praying that four million Ethiopians will come to know Jesus personally and choose to follow Him by 2029.

A nationwide Mega City Campaign on this scale will also require substantial funding. We will follow the campaign’s progress closely and will share monthly updates.

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