A Growing Gospel Response in a Least-Reached Nation
Mega City Media Campaign in Mongolia
Launched in 2023 • Building Toward a 2026 Follow-Up Campaign
From 2023 Impact to the Three Continents Vision 2026
The 2023 Mega City Media Campaign in Mongolia opened a remarkable door for Gospel outreach. Through media, personal testimonies, campaign books, public events, and local church follow-up, many people responded with a desire to learn more about Jesus.
After the campaign, the work continued. GCMM helped send missionaries to disciple seekers, support local believers, and help plant new churches. By God’s grace, five new churches have already been launched. In Ulaanbaatar, a new Evangelical church building now serves as a training base to equip pastors and prepare new missionaries for ongoing outreach.
The spiritual hunger in Mongolia remains clear. At a Christmas Gospel event in Ulaanbaatar in 2025, 1,350 people attended, and many responded in prayer, seeking forgiveness and new life in Jesus Christ.
Because of this continued response, Mongolia is now part of GCMM’s Three Continents Vision 2026 — a focused effort to help local believers proclaim the Good News across Africa, Europe, and Asia. In Mongolia, GCMM is preparing a 2026 follow-up campaign that will build on the 2023 outreach by sharing testimonies from people who came to faith during the first campaign. Through stories from their own nation, language, and context, more Mongolians will have the opportunity to hear the hope of Jesus clearly and personally.
In October 2023, a Mega City Media Campaign was launched in Ulaanbaatar, and Mongolia responded with remarkable openness. Through nationwide media campaign activity and local church follow-up, the message reached hearts at scale. Within the first weeks, the call centre recorded over 300,000 responses from people asking questions, requesting resources, and looking for a next step.
What began in the capital city didn’t just end there. The initial Ulaanbaatar campaign push was extended through December 2023 as momentum continued and demand for follow-up and campaign books grew. In 2024, the movement expanded beyond the city into other regions—including Uvs Province and Dornogovi—as churches kept meeting people where ‘they were at’, and walking with them toward lasting faith. What we are witnessing in Mongolia echoes the powerful revival that followed the collapse of the Soviet Union in the early 90s.
The unmistakable presence of billboards during the media campaign draws city residents to take notice.
Photo: Boloroo (in the middle) meeting with Pastors of Mongolian churches.
As part of the Mega City Media Campaign in Mongolia, inmates received the Mongolian-language Power to Change book—bringing hope and transformation behind prison walls.
Your Gifts at Work!
300,000+
Responses
600,000+
Gospel Encounters
80+
Churches Involved
10,000+
Requests for Discipleship
3,500+ Gathered to Hear the Gospel
As the Mega City Media Campaign launched in Ulaanbaatar, the response quickly surpassed expectations. The campaign call centre reported over 300,000 responses from people across Mongolia who wanted to learn more about God’s power to change lives—an extraordinary wave of interest in a nation of about 3.3 million.
A campaign celebration service at Ulaanbaatar Palace became a major breakthrough moment: more than 3,500 attended, with only about 200 from local churches because organizers prioritized making room for those not yet in faith.
Ongoing Discipleship and Church Growth
Pastor Myagmardorj and his team brought the Mega City Media Campaign into the heart of everyday city life by setting up a campaign booth on one of the busiest streets downtown. The booth quickly drew attention, becoming a gathering point where people stopped to watch, ask questions, and engage in conversation.
During just this single ministry activity, the team distributed 185 campaign books to interested passers-by, creating immediate momentum and opening the door for ongoing follow-up and discipleship.
That momentum didn’t end on the street—it quickly spread into the community. The following week, so many new people attended the pastor’s small group gathering that he decided to plant a new church.
In a meaningful moment for the newly formed group, everyone wrote their preferred church name on a piece of paper and placed it into a bag. One name was then drawn at random—and the chosen name had been submitted by one of the new believers. The church was named “Light.”
What began as fruit from the campaign has now become an ongoing congregation that continues to meet regularly and grow.
Overcoming Fear
Before, I was afraid to share my faith—but during the campaign I saw how many people were genuinely searching. Every call and message felt like an open door. It’s an honour to serve my own people and point them to real hope.