Mega City Media Campaign in Uzbekistan (2008)
In 2008, the Mega City Media Campaign reached into Uzbekistan’s Fergana Valley through television outreach and public messaging. In places where open public proclamation was limited, media created a way for the message to travel widely—and invited viewers to respond through the campaign call centre.
Broadcasts were received across the Uzbekistan side of the Fergana Valley, with an estimated 6–8 million people within the reception range. As viewers responded, the campaign call centre logged more than 3,000 calls, helping connect people with follow-up and next steps.
This campaign was a reminder that even when access was difficult, hope still reached people. Through steady outreach, clear invitations, and consistent call centre follow-up, thousands took a step to learn more—and local believers were better equipped to continue conversations beyond the broadcast.
