Mega City Media Campaign in Dakar, Senegal (2024)
In 2024, the Mega City Media Campaign launched in Dakar—reaching people at scale through widespread media outreach and local church follow-up. Across the city, thousands encountered the Gospel message, asked questions, and requested next steps. As local believers responded, new connections formed and ongoing discipleship pathways opened for those seeking hope.
Senegal had never experienced a media campaign like this. In Dakar and nearby regions, church youth joined in with great enthusiasm—handing out leaflets that explained the campaign and how to request a copy of the Power to Change book. By meeting people in everyday public spaces, they helped turn awareness into real conversations and next steps.
A Challenging Start, An Unexpected Impact
The Mega City Media Campaign in Senegal was ready to launch when the coronavirus pandemic forced an unexpected delay. When the campaign finally began, it faced another unforeseen setback: on day one, a fire broke out and tore through the TV channel studio that was set to air powerful, life-changing stories of local Senegalese people.
News of the fire spread quickly across the city, drawing widespread attention. Just a day later, the affected channel was back on air—and viewers were watching. Many tuned in to see how it was recovering from the incident. “The TV channel wasn’t widely watched before; it was an Islamic channel,” shared Hani Henein, Director of the Arabic ministry. “But after the fire, everyone was talking about it. When the channel resumed broadcasting, people tuned in—right after the news, on prime time, and saw our campaign stories. It was incredible to witness.”
“It was quite rare that 13% of callers during a campaign wanted to make a personal decision to come to faith. And even rarer, that so many people wanted to give their lives to Christ during the phone call, in a Muslim country. This has been a miracle in the making.” – Hannu Haukka, GCMM Founder & CEO