Mega City Media Campaign in Paraguay (2016)
In 2016, GCMM prepared a Spanish-language Mega City Media Campaign in Paraguay as a stepping-stone toward reaching the broader Spanish-speaking world. The April campaign, scheduled to launch at the beginning of the month, was positioned as an early, smaller-scale effort to help develop materials for future Spanish-language campaigns.
Hundreds of trained telephone counsellors staffed 20 phone lines, receiving calls from people responding to the campaign message, “God gives the power to change.” In addition, more than 500 “prayer homes” were established in the Asunción/Capiatá area, providing places for people to gather for prayer during the campaign.
“Volunteers are excited about the campaign and have already begun the crucial follow-up ministry, both during and after the campaign,” says Paraguay campaign manager and GCMM director Dave Ogren. The 24/7 counselling call centre and local churches worked together to provide next steps for callers seeking the power to change the course of their lives.
Praise Reports
Several encouraging reports have already come in. One fugitive called the call centre, received Christ, and later turned himself in to the authorities. Another caller was visited at home by a follow-up team; the entire family came to Christ and attended church the following Sunday. In another case, a man shared the follow-up booklet he received with his coworkers, and 11 people requested their own copies.Long-Term Prayer Answered
“For many years, we have prayed for the opportunity to carry out a media saturation campaign in Latin America. Now, with our first campaign in Paraguay, we trust it will expand throughout Central and South America in God’s timing.” – Arnold Enns
Laying the Foundation for Lasting Impact
Paraguay’s 2016 campaign was planned as more than a one-time media push—it was a practical step toward sustainable Spanish-language outreach. By preparing content and processes ahead of launch, the Paraguay campaign helped strengthen the materials needed for future Spanish efforts and laid groundwork for consistent, repeatable follow-up beyond a single season.
That follow-up matters because Mega City Media Campaigns are built to connect interest to real support: a clear response pathway, a call centre for conversation and prayer, and local church follow-up so people aren’t left on their own after they respond. Even with limited public detail available, Paraguay’s role in developing Spanish resources points to the same goal—helping people move from first exposure to ongoing care and community.