Mega City Media Campaign in Nepal (2010–2011)
Launched in December 2010 in Nepal’s Kathmandu Valley, GCMM’s Mega City Media Campaign used TV, radio, and outdoor media to invite people to connect with local churches.
The response was immediate: 40,000 calls were logged through the call centre, and the Power To Change Nepal website received 500,000+ visits. As churches across the valley worked together for follow-up, leaders described the campaign as a new season of ministry—bringing new people into church services and opening doors for lasting ministry.
The first sign that something unusual was happening came on Christmas Day, day one of the campaign. Within hours of the launch, an email was received from the Kathmandu campaign office: “The banners, the billboards are up. All the phones are ringing nonstop. We already have 300 calls, and 8 decisions have already been made for Jesus on the phones. We are getting calls from everywhere in Nepal!”
Your Gifts at Work!
40,000+
Calls to the
Call Center
5 million
People Reached
500,000+
Website Visits
(Power To Change)
250+
Churches Mobilized
for Follow-Up
Record Response Through the Call Centre
The launch of the Mega City Media Campaign in Kathmandu Valley sparked an immediate and deeply personal response from audiences. Four secular television channels covered not only Kathmandu Valley but also other Nepalese cities as well. People didn’t just watch or listen; they reached out, asking questions, requesting resources, and looking for someone to talk to about real change for their life.
By the end of the campaign, 40,000 calls had been logged through the call centre, and local churches stepped in to help with next steps—250+ churches welcomed seekers, answered questions, and supported follow-up.
The campaign office manager shared, “We are seeing how people desperately need change. They are tired. They have tried everything else. Now there is hope. I have heard from secular people that this is a phenomenal campaign and that only Christians are able to do such a thing!”
A New Vision for the Churches
This mega city media campaign was a new concept for churches in Nepal. It was the right decision to get involved. This was a great opportunity for ministry. Thank you for supporting the churches of Nepal in this way!
Bishop Samuel Bomzon
From Citywide Reach to Lasting Engagement
The campaign’s citywide media presence helped place hope within reach for families across Kathmandu Valley, with reports estimating 5 million people reached. It became a shared conversation across neighbourhoods as the message appeared in everyday life and invited people to respond. As momentum continued beyond the initial Kathmandu Valley media campaign, GCMM’s media-based approach also expanded to additional Nepalese cities—launching a 30-day citywide media campaign on Christmas Day in Pokhara and Biratnagar, and again directing people toward clear next steps and local follow-up.
Many chose to explore privately online through the Power To Change Nepal website. By campaign’s end, the site recorded 500,000+ visits, and even after the campaign concluded, thousands continued visiting daily—creating ongoing opportunities for follow-up and connection. During the later Pokhara / Biratnagar campaign, response through the call centre was strong as well (with 15,000+ calls reported at the time), and the team worked through practical challenges — temporary mobile-network connection issues and public criticism—while local churches continued to support seeker follow-up.