Mega City Media Campaign in Lebanon (2015)
In 2015, GCMM partnered with local church leaders to run a 30-day Mega City Media Campaign across Lebanon. When leading pastors in Beirut invited the GCMM team to explore the possibility of holding such a campaign in their city, the prospects seemed uncertain at best. Everyone involved understood the reality: Hezbollah held significant control over the country.
But then God… the impossible happened. God intervened and opened an unprecedented door of opportunity.
Media invitations were shared in multiple ways to encourage people to attend the events. At the same time, local believers were prepared to answer questions and provide materials to those who showed interest. The goal was to raise broad awareness and then connect interested people with local churches and ministry partners in the region for follow-up.
Responses came quickly, and the 24/7 call centre handled requests. Even though the website was hacked at one point and offline for nearly two days, it was restored so seekers could continue connecting.
Your Gifts at Work!
30 million+
Facebook & Website
Visits
30,000+
Power to Changes books ordered
3 nights
Prime-Time Live Broadcasts
57
Church Leaders
United
Visibility Across Lebanon Through Media and Outdoor Advertising
Campaign reports described widespread visibility across Lebanon through its extensive digital outreach and outdoor advertising. Social media advertising alone was reported to have reached nearly 80 million people, and the campaign’s Facebook presence and website activity totalled 30 million+ visits. This widespread exposure encouraged people to request resources and connect through the campaign’s response channels.
Alongside digital outreach, printed and outdoor placements reinforced the message in everyday public spaces. Campaign teams reported 125+ outdoor placements (including roadside advertising, LED boards, and banners) and distribution of 200,000 posters and flyers. Together, these channels created repeated touchpoints—online and on the street—so people could respond when they were ready.
Around-the-Clock Response Through the Call Centre
During the 2015 Mega City Media Campaign in Lebanon, the 24/7 call centre provided a safe and private way for people to respond. Viewers who saw the campaign on television, online, or on outdoor advertisements could call to request resources, ask questions, or share their stories. Trained staff and local believers answered the calls, offered support, connected interested people with local follow-up and delivered resources to individuals and communities across the country.
The response volume grew quickly. By late November, 30,000+ requests were recorded for the Arabic, Power to Change campaign book, and some requests came in large quantities—such as 1,200 books intended for follow-up in the Bekaa Valley, along with other bulk orders for schools and groups.
When people call, they hear Good News.
This approach proved effective because people were invited with a positive message—and when they called the call centre, they heard Good News. Organizing a citywide campaign was challenging, but it was an adventure that inspired hope for big things.
Niklas Haddad
National Director, Life Agape
Three Prime-Time Live Broadcasts from Beirut
As the 30-day Mega City Media Campaign was coming to a close, a three-day series of large public events were planned for Beirut—including concert evenings at the Emil Lahoud Concert Hall. Just before the first concert began, a representative from Lebanon State TV unexpectedly called to request permission to broadcast all three evening events live, in prime time, and completely uncensored. Each concert lasted two and a half hours. As the broadcasts unfolded, technicians watched in tears.
The magnitude of this miracle was huge because no money could buy airtime on Lebanon State TV. Millions of Lebanese watched these three special evangelistic evening events. These broadcasts brought the closing events into homes across the country, and were also carried beyond Lebanon through three satellite channels, extending reach across the region—from Morocco to Afghanistan. Local church leaders worked together throughout the campaign, responding to the growing interest and helping provide follow-up support in communities across Lebanon.
