A campaign billboard with a man's portrait overlooks a busy road in Kyrgyzstan.

Stories of Impact

Mega City Media Campaign in Kyrgyzstan

Launched in 2007 • Expanded across multiple cities (2007–2008)

Bishkek, Kyrgyzstan — Mega City Media Campaign (2007)

In October 2007, the Mega City Media Campaign ran in Bishkek as a month-long citywide campaign (Oct 1–31), supported by 31 prime-time TV programs and highly visible public messaging. Alongside broadcast outreach, churches distributed printed tools at scale—450,000 leaflets and 29,000 posters—to reinforce the invitation and direct people toward next steps.

Response flowed through the call centre staffed by 120 counsellors serving 24/7 for 30 days, and campaign visibility extended into daily life through transit placement—32 buses were fully painted with campaign ads. During and after the campaign, 6,000+ calls were received, and when power outages hit the call centre during broadcasts, a generator that switched on automatically helped keep the response channel running.

“Power to Change” campaign ad with a couple and a phone number to call for a free book.

Kyrgyzstan — “Real lives. Real transformations.” A Power to Change campaign ad invites viewers to call for a free DVD.

People crossing a street in Kyzyl-Kiya, Kyrgyzstan with a blue campaign billboard in the background.

Kyzyl-Kiya, Kyrgyzstan — Campaign messaging appeared in public spaces as broadcasts invited viewers to respond through the call centre.

Roadside billboard with a baby photo and Kyrgyz/Russian text, including a call-in phone number, above a busy highway.

The billboard has a photo of a child and the text reads: "Please give me a chance to be born! I want to live! Experience the power to change, call this number."

Church congregation gathered in Kyrgyzstan during a campaign service

Southern Kyrgyzstan — Mega City Media Campaign (2008)

In 2008, the Mega City Media Campaign expanded across southern Kyrgyzstan, with outreach centred in Osh, Dzhalal-Abad, and Kyzyl-Kiya during October and November. As broadcasts and public messaging invited viewers to respond, local leaders reported strong engagement—1,500+ calls were logged in Osh partway through the campaign, with call volume reaching 250+ calls per day as people asked for help, prayer, and next steps.

In Dzhalal-Abad, churches received 700+ new names and addresses of people who contacted the call centre during the 30-day media campaign—creating a clear pathway for personal follow-up. And in Kyzyl-Kiya, the campaign’s television outreach depended on a single local channel; teams strengthened the transmitter so the signal could be received across the region, supporting steady responses throughout the campaign.

From Bishkek (2007) to the southern cities (2008), Kyrgyzstan’s campaign story is one of expansion—using clear invitations, visible public messaging, and consistent call centre follow-up to help people take practical steps and connect with local believers beyond the broadcasts.

Elderly man in a traditional Kyrgyz hat reading a book outdoors with the city of Osh in the background.

Osh, Kyrgyzstan — A resident reads campaign materials during the Mega City Media Campaign.

Close-up of a man in a market in Bishkek, Kyrgyzstan, with vendors and products in the background.

Bishkek, Kyrgyzstan — Even after the 2007 city campaign ended, more than 100 calls per day continued coming into the call centre.

Call center counselors in small booths speaking on phones and taking notes during a campaign response shift.

Over 5,000 calls came in during the month long campaign.

People Are Looking for Answers

During the Bishkek campaign, the call centre became a steady point of contact for people facing real-life pressures—family issues, fear, uncertainty, and spiritual questions. Pastor Aleksandr Kim described how many callers reached out because they were searching for practical help and hope, and the counsellors could respond with prayer, conversation, and next steps for follow-up. He also noted that while there were some threats and unsettling calls, most responses were sincere and open.

Pastor Aleksandr Kim

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