A campaign billboard stands beside a palm-lined road in Israel.

Stories of Impact

Mega City Media Campaign In Israel

2008–2016 • Hebrew, Russian, and Arabic campaigns • TV, radio, outdoor ads + call centres

Sharing Hope Across Israel, the West Bank and Gaza

In 2008, GCMM helped carry out a major Arabic-language media campaign reaching communities across Gaza and the West Bank with a message of hope, faith, and personal response.

The campaign was part of a wider Holy Land outreach effort and used many forms of public and broadcast media, including billboards, city bus ads, Arabic newspapers, radio, television, websites, and direct follow-up through call centres. The goal was simple and deeply pastoral: to make the message accessible in Arabic, invite people to respond privately, and provide careful follow-up for those who reached out.

Campaign Timeline

2008 — Jerusalem • Tel Aviv • Haifa • Bethlehem • West Bank • Gaza 2009 — Jerusalem • Tel Aviv • Haifa • Armageddon Valley • northern Israel 2012 — Nazareth 2016 — Israel-wide Hebrew and Russian campaign

Blue Arabic-language campaign billboard beside a road in Nazareth

Arabic-language billboard in Nazareth during the 2008 Israeli campaign.

Large blue Russian-language campaign billboard lit above a city street at night

Russian-language billboard during the 2008 campaign in Israel.

Large blue campaign billboard above a street corner in Bethlehem, West Bank

Campaign billboard in Bethlehem, West Bank, in 2008.

A Broad Arabic-Language Outreach

The Arabic phase of the Mega City Media Campaign reached people in cities and communities including: Bethlehem, Hebron, Ramallah, Jenin, Jericho, Nablus, Gaza, Tulkarem, and surrounding areas.

In July 2008, the Arabic-language campaign expanded significantly, using:

140 large billboards
76 city bus advertisements
Arabic newspaper placements
Radio and television broadcasts
Banner ads on leading Arabic websites
Two Arabic-language call centres
Books, DVDs, and personal follow-up for those who responded

This multi-channel approach allowed the campaign to be visible in public spaces, heard through broadcast media, and accessible online.

Thousands Responded

By September 2008, campaign reports noted that approximately 4,000 Arabic-language calls had come into the two campaign call centres.

These calls were handled through Arabic campaign offices in Bethlehem and Haifa, where trained teams provided follow-up, answered questions, and coordinated the distribution of resources such as books and DVDs.

Every response represented a person taking a step — asking a question, seeking spiritual understanding, or looking for encouragement.

Carried Out Safely and Responsibly

The campaign took place in a sensitive environment. Reports noted opposition from Palestinian leadership, including public warnings not to contact or participate in the campaign.

Even so, the outreach was completed safely and without incidents.

GCMM is grateful for the courage, wisdom, and care of the local teams who helped ensure that the campaign was conducted responsibly, respectfully, and with attention to the safety of everyone involved.

People Began Reaching Out

This campaign reached people in ways we had never seen before. Churches began working together, homes were visited, and many who responded wanted to keep hearing more.

Bassel

Campaign coordinator, Haifa

Campaign Highlights

4,000 Arabic Calls

Approximately 4,000 calls came into the two Arabic-language campaign call centres.

140 Billboards

Large public billboards helped make the message visible across the region.

76 City Bus Ads

Bus advertisements extended the campaign’s reach into everyday public life.

2 Call Centres

Arabic-language follow-up was supported through call centres in Bethlehem and Haifa.

Why This Campaign Mattered

The Mega City Media Campaign in Arabic demonstrated the power of media ministry when it is paired with trusted local follow-up.

Through public advertising, broadcast media, websites, and personal response channels, thousands of Arabic-speaking people were given the opportunity to hear, consider, and respond to the message of Christ. This work reflected GCMM’s long-standing commitment to thoughtful, culturally aware outreach — sharing the gospel clearly, respectfully, and in the heart language of the people being reached.

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