Chennai, India — Mega City Media Campaign (2011)
India’s first Mega City Media Campaign began in Chennai and concluded May 15, 2011. Over the month-long campaign, the campaign call centre received almost 93,000 calls, and 45,000 people requested the campaign book—while 805,000+ visits were logged on the campaign website.
Response peaked at 5,000 calls per day. Even when phone lines were cut twice, the campaign continued as calls resumed and prime-time programming and outdoor visibility carried on across the city.
Media that feels safe
I strongly believe the time of traditional approaches and other forms of ministry has shifted. This kind of campaign reaches great numbers of people, and many feel comfortable taking a next step because they don’t feel intimidated. Now it is time for India—and God is at work.
Pastor Mohan
campaign pastoral committee chair
Your Gifts at Work!
5
5 Campaign Cities Featured
1,600+
Churches working together
450,000+
Campaign books delivered
195,000+
Calls received in 5 weeks
Hyderabad, India — Mega City Media Campaign (2012)
In May 2012, Hyderabad launched a month-long Mega City Media Campaign that generated an extraordinary public response. The campaign call centre logged 110,000+ calls—something local church leaders described as unprecedented.
The surge quickly exceeded capacity: 60 phone lines were active, and still not enough to keep up. Alongside the call volume, the campaign recorded 650,000+ website hits, with additional engagement through downloads and social channels—prompting the effort to be extended by two more weeks as follow-up continued.
Movie Star turned ambassador for Jesus
Raja, a well-known Tollywood movie star, shared on television how faith in Christ changed his life beyond the public image people knew. “I have decided to be an ambassador for Christ,” he told viewers, inviting them to read his full story and request the book. His testimony sparked wide interest, even drawing questions from political leaders.
Raja
Movie Star
Mumbai, India — Mega City Media Campaign (2013)
GCMM’s Mega City Media Campaign in Mumbai launched on November 15, 2013, with more than 1,000 churches preparing volunteers and infrastructure for a month of citywide campaign work. The campaign was designed to reach Mumbai at scale through high-visibility media and a centralised call centre—directing people to request a free campaign book and connect with local follow-up.
During the campaign, we received reports that city officials, professors, engineers, doctors, and other professionals called for their copy of the Power to Change books. According to area pastors, this layer of society hasn’t been reached with the Gospel in Mumbai previously.
With the positive came the opposition, evidenced when India’s largest cell phone provider diverted calls bound for the call centre. Another incident occurred when the phone lines mysteriously went down for 7 hours after a full-page ad ran in the local newspaper, which promoted the campaign’s ‘best life transformation stories’ with a call-in number. When the situation was rectified, an incredible 3,000 calls came through.
Hindu family finds faith in Chris
Pastor Chauhan shared what happened during book delivery follow-up: “When I delivered a campaign book to a person’s home they invited me in and asked for prayer…” He described praying for a woman who hadn’t walked in fourteen months—then she got up and walked, and the family began attending church.
Pastor Chauhan
Local Church Pastor
Bangalore Campaign Update
See how media outreach, local churches, and call centre teams are helping people in Bangalore hear the hope of Jesus and receive personal follow-up.
Bangalore, India — Mega City Media Campaign (2014)
In Bangalore, churches and volunteers united for a Mega City Media Campaign designed to reach the city at scale. The campaign set a target of 10 million people and mobilized a broad citywide response system through the campaign call centre, connecting people with a free campaign book and local follow-up.
During the campaign, the call centre received 195,000 calls in five weeks, including a peak day of 18,969 calls—plus 8,406 missed calls that same day. Reports also note strong participation from local churches, small and large, with volunteers drawn from 900 churches, as follow-up continued beyond the campaign window. There is no doubt that the backbone of Power to Change was the 1,400 volunteers who staffed the call centre—even serving on weekends.
Ahead of the campaign, more than 1,000 pastors and church cell group leaders gathered to prepare churches for the upcoming campaign. Men and women from various churches stepped forward to share their personal faith journeys. Participants were selected based on the themes of their testimonies and pastoral recommendations, after which professionally produced, high-quality videos were produced for TV programs, and ads for newspapers, magazines, and Facebook.
The vibrant blue and yellow Power To Change signature billboards from the testimonies were evenly distributed along a 740 sq km range of the buzzing metro, immediately grabbing the attention of passersby who didn’t think twice to call in for their copy of the Power to Change book.
A record-setting response
We saw 195,000 people call the campaign call centre in 5 weeks. Pastors in the city said Bangalore has not seen anything similar—ever.
Bangalore pastors
Local church leaders
Calcutta, India — Mega City Media Campaign (2017)
GCMM’s Mega City Media Campaign in Calcutta (Kolkata) ran in October–November 2017, using citywide media placement—billboards, radio/TV, newspapers, and transit ads—to direct people to a toll-free number and request a free campaign book. The campaign launched October 15 and was planned to reach 15 million people across Greater Calcutta, with broader broadcast reach across West Bengal (90 million) and into Bangladesh (100+ million).
The response surged quickly: in the first five weeks, 150,000 calls were received, and later reporting notes a total of 210,000 calls logged as follow-up continued through church volunteers and book couriers. In ongoing updates, GCMM reported that 500,000 people had responded by phone, the campaign book had been delivered to 471,000 people, and 10,000+ were baptized and connected to a local church—evidence of continued impact across Calcutta and wider West Bengal.
City impacted in an unprecedented way
As the campaign unfolded, pastors across Calcutta described a kind of momentum they had not seen before. One update captured the mood clearly: “We have never seen the city impacted by a citywide campaign in such a massive way.” In the first weeks alone, the call centre response surged to nearly 150,000 calls, and churches prepared for follow-up as requests came in from across the region.
Calcutta church leaders
Local pastors